Yes, Plastics. That ubiquitous, universal petroleum product that no one but a Hottentot can pass a day without touching.
It’s impossible to conceive of a world completely devoid of plastics, but we certainly can conceive of alternatives to at least some of its uses. Forums such as Fortune’s Brainstorm Green bring together innovators and day dreamers with tangible results.
Eben Bayer and Gavin McIntyre, co-founders of Ecovative Design, aren’t much older than Benjamin Braddock * was when he received that erstwhile advice. Yet they’ve created a product that uses completely biodegradable materials to literally “grow” a natural Styrofoam like replacement.
So now I have just four words for you…How cool is that?!