LEGO Is Going Green

LEGO will invest $150 million to build a sustainable materials research center at its headquarters in Denmark. It is hiring over 100 specialists in material science to shape the  green future of the favorite building brick. PHOTO: Pinterest Read more: LEGO is investing $150 million to make better, more sustainable toy bricks | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building

LEGO will invest $150 million to build a sustainable materials research center at its headquarters in Denmark. It is hiring over 100 specialists in material science to shape the green future of the building brick. PHOTO: Pinterest

By 2030, LEGOs will no longer be made of plastic. Instead, the world’s largest toy company will be using a more “sustainable material” to compose their toy blocks, which have been made of a strong plastic called acrylonitrile butadiene styrene since 1963.

While the switch will certainly save the company on its carbon footprint — the production of LEGOs uses more than 6,000 tons of plastic annually — it won’t be cheap. The Lego Group plans to invest $1 billion in their new Lego Sustainable Materials Centre in Denmark, where a team of 100 specialists will conduct research to find the best sustainable replacement for the building blocks’ current building material.

Whether they’re used in architecture or animal prosthesis,  LEGO bricks do pose a problem; the blocks and all their packaging are made of plastic.  LEGO has talked about improving the sustainability of its plastic bricks before, which require vast amounts of petrochemicals to produce. Last year alone, LEGO made more than 60 billion plastic bricks. The move comes on the heels of a decision to break a pact with oil giant Shell to sell LEGOs at its gas stations last fall, after a compelling YouTube video by Greenpeace mocking the arrangement went viral.

The company was notably vague about what types of materials it wants to scrap, or what might replace the ABS plastic and other petrochemicals that make up the bulk of its bricks. Although LEGO referenced a move to “new bio-based materials” in its announcement, it also left ample room for interpretation. “There is no common definition of a sustainable material,” CEO and president of LEGO group Jørgen Vig Knudstorp said in the press release accompanying the announcement. “Several factors influence the environmental sustainability of a material—the composition of the material, how it is sourced and what happens when the product reaches the end of its life.”

Read CNN’s report of the development here and yes, say no to plastic!

2 thoughts on “LEGO Is Going Green

  1. Pingback: Beautiful LEGO: Wild! | Raxa Collective

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