Anything that can be labeled “the Keurig of” makes my skin crawl. Thanks to Ellen Huet and Olivia Zaleski at Bloomberg for pointing out more anecdotal evidence of the genius of PT Barnum. Why put juice in plastic packs? Why then squeeze it from a machine, let alone such a pricey one? Why not take a week off grid, let us pluck the fruits and vegetables of your choice, and have it served as often as you like as a refresher on the back to nature idea? From many cities in the USA, you can buy a round trip ticket to Belize for the same cost of a machine that will squeeze juice packs for you. Juicero will set you back, while Chan Chich Lodge will set you forward:
Two investors in Juicero were surprised to learn the startup’s juice packs could be squeezed by hand without using its high-tech machine.
One of the most lavishly funded gadget startups in Silicon Valley last year was Juicero Inc. It makes a juice machine. The product was an unlikely pick for top technology investors, but they were drawn to the idea of an internet-connected device that transforms single-serving packets of chopped fruits and vegetables into a refreshing and healthy beverage.
Doug Evans, the company’s founder, would compare himself with Steve Jobs in his pursuit of juicing perfection. He declared that his juice press wields four tons of force—“enough to lift two Teslas,” he said. Google’s venture capital arm and other backers poured about $120 million into the startup. Juicero sells the machine for $400, plus the cost of individual juice packs delivered weekly. Tech blogs have dubbed it a “Keurig for juice.”…
Read the whole story here.