Among contributors to this platform, the number of lego pieces bought over the last fifty years likely aggregates into the hundreds of thousands. And yes, we all eventually knew that the product is petroleum-based and therefore worthy of reconsideration in for the next generation. But they have remained irresistible anyhow, and so we are glad to hear the company is moving in a new direction. Rebecca Smithers, the Consumer affairs correspondent for the Guardian, offers this news on where the company is going with green:
Range including leaves, bushes and trees made entirely from plant-based plastic sourced from sugar cane will be available later this year
The first Lego pieces made from plant-based plastic sourced from sugar cane will go on sale this year, the company has announced.
The 85-year-old Danish toymaker said production has begun on a range of Lego botanical elements or pieces such as leaves, bushes and trees, made entirely from plant-based plastic. They will start appearing in Lego box sets with bricks and mini-figures later this year.
The move is part of Lego’s commitment to use more sustainable materials in its core products – including its eponymous bricks – and packaging by 2030. Its aim is to find sustainable sources to replace its current fossil fuel-based raw materials, as plastic can also be made from sustainable or bio-based raw materials.
The new-style Lego elements are made from polyethylene – a soft, durable and flexible plastic that can now be made with ethanol extracted from sugar cane material and, Lego claims, is as durable as conventional plastic. As a bio-plastic, it can be recycled many times, though it is unlikely to be 100% biodegradable.
The material has been tested to ensure it meets Lego’s own high standards as well as consumer expectations. However the polyethylene elements will amount to only 1-2% of the total amount of plastic elements produced by the family-owned toymaker, one of the world’s most popular brands…
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