A Taste Of The Place

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llustration by Rebecca Mock

Adam Davidson recounts the best sandwich he ever ate—a local specialty of the ancient city of Aleppo, Syria—and Dan Pashman sets out to re-create it.

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Uptown Funk

In the last couple of months, Amie and I have focused on how to more effectively evoke the taste of a place. We have specifically been thinking about the future of a family dairy farm in Costa Rica. Click the image above to hear, in just under one hour, a story told by a few people we admire about how important taste can be to our experience of a place.

In addition to dairy, which is a shorter term initiative, we have been working with coffee for some years. All those years have been beta, which has worked well as a complement to our hospitality projects. Now we are preparing to go from beta to live. And that description of a sandwich in Aleppo, and the obsessional hunt to ensure that its very particular culinary heritage is not lost, is a motivational tipping point to get that coffee to your kitchen sooner.

We have tasted coffee from one of the regions of Costa Rica that gets less attention than others. And we have tasted the “natural” form of this coffee, which has very little in common with the monsooning accidental innovation in India but gives us a new way to enjoy coffee. And we have tried chilling it. Wow. We’re calling it Uptown Funk. Hopefully you can try it soon.

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