Yesterday’s coffee sample from the Brunca region got me thinking it is time to talk about Authentica. It is a new business that grows out of our interest in foods and beverages that represent the taste of a place we have gotten to know through our work. Today I am sampling a friend’s coffee grown a few hundred meters away from where I sit typing this.
It is an arabica varietal, known as Castillo, that has resisted the rust plaguing Central American highland coffee farms. And this glass of freshly brewed Castillo makes me realize that Authentica is also an outgrowth of the much broader array of work that led to our original interest in taste of place.
In 1995 I gave a lecture based on some ideas that came out of my doctoral dissertation, ideas which I now simply refer to as entrepreneurial conservation. Costa Rica had recently committed to the then-new sustainable development model. I made sure that the ideas from my dissertation could be clearly understood within Costa Rica’s framework. Based on the lecture I received an offer to lead an initiative, based in Costa Rica and serving the countries of Central America, that would facilitate the adoption of sustainable tourism development strategies in the region.
When we moved to Costa Rica in 1996, tourism was limited but there was enough of an industry that I could analyze of all its component parts. This highlighted pre-existing strengths on which to build a national tourism strategy. One of those components was handicrafts. I have not gone back to look at the findings, but my memory tells me that handicrafts was a small but thriving sub-sector of tourism, and some of it was spectacular. The bowl to the left was the first I had seen made of the local wood called cocobolo.
I also will not review here the details of the 2+ decades since that analysis, which have been difficult for the artisans of Costa Rica even as the tourism sector as a whole has grown dramatically. It is enough to say that Authentica has been formed in Costa Rica to valorize the artisans who have been able to hang on, and to likewise showcase the remarkable renaissance of artesania here. The campesino in the photo to the right is from an artisan who carves coffee wood, with coffee farmers his primary subject. I received that carving as a gift in 1998 and I recently met the artisan who made it. He has managed to hang on.
On that same shelf is a small ceramic pitcher made by an artist of the next generation, who is a perfect representative of the renaissance I see, now that we are back in Costa Rica after many years living in other parts of the world. Authentica is the business we have formed to share these things that we see and love about Costa Rica, things which we believe represent this place well, and put them in a place where they can be purchased, in order to valorize the artistry and craftsmanship.
Above is a hand-painted silk scarf made by a local artist whose life on a coffee farm inspired this particular image, and the one below. I will be more specific about these and other artists in future posts. For now it is just enough to say that we believe in local artists, artisans, farmers, roasters, chocolatiers enough that we have formed Authentica as a marketplace for their products, to be sold mostly to visitors who want to take home with them a sense of the place they have visited.