Organikos & Coffee Circa 2019

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Organikos2.jpgWhen we returned from India in 2017 I mentioned the word organikos in the context of coffee. I am remembering now that just prior to moving to India, in early 2010 we were completing our second year assisting the Patagonia Expedition Race–we not only assisted with their contracting a title sponsor, but Organikos was itself a Race sponsor. Somewhere I have photographs of myself serving coffee to racers, Race staff, and with our logo displayed at the finish line where we also served coffee (even as champagne corks were popping in the pre-dawn darkness). I will post those photos another time, but the reason those images come to mind is that we had developed a graphic statement of how we wanted Organikos to look on a coffee label, and it is very different from what we want today. 2019 is starting out with its own equivalent of corks popping, as last evening we finalized the first draft of what our first coffee shipment in Costa Rica is going to look like. You saw it here first (label feedback welcome):

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