Organikos 2019 & Beyond

Organikos2019Logo.jpgThe first reference was in 2017, with a brief reverie on tastes associated with places. Organikos next appeared in early 2019, most recently here. And today just a quick further note to clarify that while chocolate and other taste of place items are in testing to be offered by Organikos, specialty coffee from various regions in Costa Rica is the first product. The simple reason is that coffee is in so many ways the most important product of this country, and set the stage for the country’s many remarkable achievements, including those yet to come. Organikos will focus on specialty coffee because it has a following as strong now as any time in history.

CoffeeObsess1

In the new wave of coffee fanaticism, attention to tasting notes and pairings rivals that of the world of wine.

In this short video posted this morning Rachel Lipstein helps define the current intense wave of interest:

Coffee, ambrosia of the capitalist and the creative alike, is many things: a fixture of social ritual, the product of a vast agricultural production steeped in colonialist history, and the most widely used psychoactive drug in the world. Entire economies rest upon its cultivation and its caffeine content…

That is an intense opening statement, and sets the stage for the video’s goal of helping a lay person understand the obsession a bit better:

CoffeeObsess…Its modern permutations go far beyond cream and sugar: fair-trade designations, additions of alternative milks such as soy or pea-protein, a preparation with butter and oil (for optimized biohacking), or simply with a piece of shortbread dunked in. It has inspired legal and moral crusades and “love is brewing” theme weddings. The latest installment in The New Yorker’s Annals of Obsession video series features a group of specialty-coffee experts and explores the fringes of the fascination…

Coffee is the taste of many places other than Costa Rica, but this is home, so here we go. We have already roasted, packaged and labeled coffee in trial markets, and have made some important adjustments as we prepare to launch formally in a few months. In earlier posts you could see the font we thought was best with which to write the name Organikos. We have decided otherwise for the time being, in part because with the newer design, as the logotype for Organikos evolves, we hope to have a smaller footprint with a message that fits on one side (versus front and back of package labeling).

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