Nostalgia, Sentiment & Tangibles

I knew this was coming. And from the look of it, I will visit it. They could have torn it down and started afresh, but they decided instead to build on memories. I appreciate that. In September, 1983 I was inside that building sitting on the floor for several hours.

Those red benches were nowhere to be seen back then. We were all waiting for a storm-delayed TWA flight to Athens.

Sitting next to me in the long line of travelers was a young woman, and our conversation would surely seem inconsequential if we could review a transcript of it. As it happens, however, that conversation led to an odyssey that continues to this day. So when I saw this photo feature I had to look.

46498703.jpgAmie and I worked together in India on a project to repurpose a historic place, and we came to appreciate the challenge of being respectful of history, yet not a slave to it. We wanted to tap into strong sentiments related to that specific place and its place in history without being sentimental. And please, no nostalgia. So in addition to looking back, we looked forward, and how well we accomplished the task is for others to judge.

TWAMerch.jpgWe are now working on a project that has some of the same challenges. It involves a historic property and the challenge in this case, while involving spatial design, is mostly focused on deciding what type of merchandise is appropriate. This t-shirt is on offer at the TWA Hotel website. I will likely get one, for the same reason that postcards have always been important to me. But our work currently is digging deeper on the memento question: what tangible reminder of this place is essential for a visitor to have when they go home. The answer is elusive, but close.

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