Authentica’s Culture Is Conservation

fort-cochin-girls-118.jpgAbout one year in to our time in India Amie got us involved in an initiative that helped reduce our carbon footprint by ensuring that the bags we used in our hotel gift shops contained no plastic. Instead we used bags made from recycled newspaper. We were fortunate enough to have an intern from Amherst College that summer who wanted to work on this. His enthusiasm for the project was so infectious that other interns joined him. Being from Korea, Sung Ho Paik has what I believe is K-pop accompanying his video below.

We were still expanding this initiative with intern assistance years later. Items sold in our gift shops in Kerala followed the lead of the takeaway bag initiative, and elephant paper may be an extreme example but is a useful segue to what is on my mind today. We had the opportunity to join forces with an excellent local design firm in their idea to launch a retail concept with the kind of products that we have always believed in. We  believe in ideas that support entrepreneurial conservation with great design.

Authentica springs from these roots, and the culture of conservation is clearly a guiding force in what will be on offer.

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