Algae By Any Other Name

nonfood_bioreactor_1024x.jpg

We have shared so many algae stories on this platform already, I am always on the lookout for the next breakthrough story. Thanks to a story in Sierra, which I almost skipped because of the smile in the photo below, I have learned about a company called nonfood, and found on their website other photos I could relate to (like the one above). The story is worth a read, and we hope to see more by Lewis Page:

The Future of Food Is Algae (Again)

A new generation of futurists look to the promise of pond scum

NONFOOD HAS UTOPIAN IDEALS, AND AN ALGAE-PRIDE MARKETING AESTHETIC. | PHOTOGRAPH COURTESY OF NONFOOD

A little over a year ago, CNN aired a segment about the future of food. “In 1800, there were a billion people on Earth,” said technology correspondent Rachel Crane. “Today, there’s seven times that. And by 2100, estimates say there could be nearly 12 billion people around the world.” Crane’s quest, then, was to taste-test food for a future with more people and fewer resources—one that would require eating lower on the food chain.

nonfood_smile_1024x.jpgFirst, Crane confronted a platter of sushi made with a tomato-based raw tuna substitute and devoured it approvingly. Then, she opened a silver pouch containing an algae-based food bar made by a Los Angeles start-up named Nonfood.

“Ugh, it smells,” Crane said, recoiling. “Instead of trying to emulate flavors we know and love, they decided to embrace the algae.” She took a bite and gagged. Her teeth were stained slightly green, and her tongue, when she stuck it out, was covered in a dark green paste.

Oddly enough, this was good publicity. After the episode aired, Nonfood, which seems sometimes like a business and sometimes more like an art project, was flooded with orders…

Read the whole article here. And while you are at it you might find the website for nonfood, with its ponderous accompanying photography, worth a visit as well:

RESTARTING THE FOOD CHAIN

nonfood_groupikebana_1024x.jpgWe know that a plant based diet is better for the environment than a meat based diet, but we are also missing out on so many vitamins and nutrients the further up the food chain we eat. Algae is unique because it’s highly efficient at turning sunlight, water and CO2 into vitamins and nutrients, more than any other crop. It is the original source of food for life on earth and continues to be good for us as well as the planet.

Find out why algae will revolutionize the food industry

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