Plants, Meat & New Food

20191012_IRD001_1.jpg

Thanks to the Guardian for a bit more insight into one of our favorite topics of the last year or two:

Plant-based meat could create a radically different food chain

Meat no longer has to be murder

A journalist walks into Honest Burgers, a small chain of restaurants in Britain. Mindful of the carbon emissions that come from raising cows, he orders a plant-based burger. It tastes convincingly beefy, at least when encased in a brioche bun and loaded with vegan Gouda and chipotle “mayo”. He asks where this wondrous environmentally friendly virtueburger was made? Sheepishly, staff inform him that the patty—supplied by Beyond Meat, a California-based company—has been flown in from America. To be fair, Beyond Meat has plans to begin production of its foods in the Netherlands. The company’s expansion is just one sign of a step-change in the demand for foods aiming to replace meat on people’s plates. A niche business is becoming mainstream. Startups and established food conglomerates are hungry for a share of a rapidly growing market for plant-based meats—foods that mimic the taste, texture and nutritional qualities of meat, without a single animal in sight…

Read the whole article here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s