Organikos & Coffee Circa 2019

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Organikos2.jpgWhen we returned from India in 2017 I mentioned the word organikos in the context of coffee. I am remembering now that just prior to moving to India, in early 2010 we were completing our second year assisting the Patagonia Expedition Race–we not only assisted with their contracting a title sponsor, but Organikos was itself a Race sponsor. Somewhere I have photographs of myself serving coffee to racers, Race staff, and with our logo displayed at the finish line where we also served coffee (even as champagne corks were popping in the pre-dawn darkness). I will post those photos another time, but the reason those images come to mind is that we had developed a graphic statement of how we wanted Organikos to look on a coffee label, and it is very different from what we want today. 2019 is starting out with its own equivalent of corks popping, as last evening we finalized the first draft of what our first coffee shipment in Costa Rica is going to look like. You saw it here first (label feedback welcome):

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Authentica, A Few Of Our Favorite Things

FransCoffee.jpegYesterday’s coffee sample from the Brunca region got me thinking it is time to talk about Authentica. It is a new business that grows out of our interest in foods and beverages that represent the taste of a place we have gotten to know through our work. Today I am sampling a friend’s coffee grown a few hundred meters away from where I sit typing this.

It is an arabica varietal, known as Castillo, that has resisted the rust plaguing Central American highland coffee farms. And this glass of freshly brewed Castillo makes me realize that Authentica is also an outgrowth of the much broader array of work that led to our original interest in taste of place.

In 1995 I gave a lecture based on some ideas that came out of my doctoral dissertation, ideas which I now simply refer to as entrepreneurial conservation. Costa Rica had recently committed to the then-new sustainable development model. I made sure that the ideas from my dissertation could be clearly understood within Costa Rica’s framework. Based on the lecture I received an offer to lead an initiative, based in Costa Rica and serving the countries of Central America, that would facilitate the adoption of sustainable tourism development strategies in the region.

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When we moved to Costa Rica in 1996, tourism was limited but there was enough of an industry that I could analyze of all its component parts. This highlighted pre-existing strengths on which to build a national tourism strategy. One of those components was handicrafts. I have not gone back to look at the findings, but my memory tells me that handicrafts was a small but thriving sub-sector of tourism, and some of it was spectacular. The bowl to the left was the first I had seen made of the local wood called cocobolo.

Pia pitcherI also will not review here the details of the 2+ decades since that analysis, which have been difficult for the artisans of Costa Rica even as the tourism sector as a whole has grown dramatically. It is enough to say that Authentica has been formed in Costa Rica to valorize the artisans who have been able to hang on, and to likewise showcase the remarkable renaissance of artesania here. The campesino in the photo to the right is from an artisan who carves coffee wood, with coffee farmers his primary subject. I received that carving as a gift in 1998 and I recently met the artisan who made it. He has managed to hang on.

On that same shelf is a small ceramic pitcher made by an artist of the next generation, who is a perfect representative of the renaissance I see, now that we are back in Costa Rica after many years living in other parts of the world. Authentica is the business we have formed to share these things that we see and love about Costa Rica, things which we believe represent this place well, and put them in a place where they can be purchased, in order to valorize the artistry and craftsmanship.

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Above is a hand-painted silk scarf made by a local artist whose life on a coffee farm inspired this particular image, and the one below. I will be more specific about these and other artists in future posts. For now it is just enough to say that we believe in local artists, artisans, farmers, roasters, chocolatiers enough that we have formed Authentica as a marketplace for their products, to be sold mostly to visitors who want to take home with them a sense of the place they have visited.

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Looking Forward Requires Rethinking

Olympia1The new morning, the first of the new year, started just like any other. Coffee. But a theme related to looking forward was set in motion yesterday, and so it was time to taste this new coffee. I was drinking mostly coffees from the Tarrazu region for all of 2018, but today’s coffee is from the Brunca region.

Olympia2It is organic, washed (as opposed to natural process, or anaerobic or other new fangled methods) and medium-roasted. I use a nondescript filter brew machine, and I grind the beans slightly on the coarse side. Maybe I just woke up ready to enjoy the new year, but this tastes like one of the best new coffees I have sampled in the past 12 months. I lost track of the count, but certainly I have tasted several dozen varietals. This one stands out, perfect for my palate. The fact that it is organic, selected and roasted by friends for their own cafe, makes me think that we should consider it a candidate for offering it in the Organikos portfolio, in the Authentica shops. I realize now that I have not even hinted at this new medium for sharing what we love, so will use this week’s posts to explain the rethinking we have done in the process of looking forward.

Taste & Experience

organikos 100% (png)17 years ago, the word organikos crept into our vocabulary. Our company had recently been transformed from an advisory service to a management company. We were one year into the process of establishing protocols for “hospitality with sense and sensibility” and some generalizable principles for entrepreneurial conservation.

We were, in the year 2000, focused on rainforest conservation in the Osa Peninsula of Costa Rica, leveraging the economics of lodging and guided nature immersions. We used organikos as our codeword for an initiative that we would get to when we had time. This initiative would provide the tastes–from beverages, spices, foods–associated with the places we had been working in recent years; it would provide those tastes as pre-experience of those places. Our first thought was coffee from Costa Rica.

HLMQualCertLOGO_ColoredCherriesWe did small experiments over the years since then, starting with a single estate coffee from Costa Rica’s Tarrazu region; then wine from the Croatian island of Hvar; then monsooned coffee from the Malabar coast of India.

Now we are back from India, at home again in Costa Rica. And we would welcome you to visit, but first how about some Tarrazu single estate coffee? Let me know. Hacienda La Minita was a pioneer in single estate coffee, an early inspiration for us in terms of tasting the place, and it continues to be one of our favorites. We can get it to you. And if you want to visit the estate, or get to know any other place in Costa Rica, we can help with that as well.