Fighting Fire With Fire

This isn’t the first time we’ve applauded local libraries taking a stand to protect their place in public service. But the particular example above is prime in terms collective action lassoing social media. ┬áKudos to┬áLeo Burnett/Arc Worldwide agency for campaigning the hoax, and hurray for yet another library with the backbone to publicly roar.

Troy Public Library would close for good unless voters approved a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group who’d managed to get two previous library-saving tax increases to fail, we had to be bold. We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party. Public outcry over the idea drowned out the anti-tax opposition and created a ground-swell of support for the library, which won by a landslide.